MBA Management and international affairs – Focus Asia

ISUGA program: a MBA in International Business with a focus on Asia

MBA Management and international affairs – Focus Asia 

The “International Business Development Manager” MBA is the cornerstone of the ISUGA program.

It is a level 7 Bac+5 diploma from the Negoventis – CCI France network, recognized by the French government (Ministry of Labor, Employment and Vocational Training) and registered with the RNCP – N°36368.

This program prepares students for positions as international business development managers, particularly in Asian markets (Chinese, Korean and Japanese).

In years 4 and 5, the choice of a business specialization in “Digital Marketing”, “Global sourcing”, “Luxury Markets” or “Entrepreneurship” enables students to acquire specific skills in fields and sectors particularly prized by recruiters.

This ISUGA program is offered as an initial training course to anyone with :

  • a BAC+3 diploma
  • a BAC+2 diploma and 2 years’ professional experience in international trade
  • 5 years’ professional experience in international trade.

Please contact us if you have any questions about admissions during the program

MBA Management and international affairs – Focus Asia

This MBA validates both expertise in Asia and business specialization with the major chosen in the 4th year of the ISUGA program: Global sourcing, Webmarketing, Luxury Markets or Entrepreneurship.

Interested in this training course?

Contact:
Myriam GORIN
02 98 10 16 15
CONTACT-US

MBA Management and international affairs – Focus Asia

ISUGA program: a MBA in International Business with a focus on Asia

MBA Management and international affairs – Focus Asia 

The “International Business Development Manager” MBA is the cornerstone of the ISUGA program.

It is a level 7 Bac+5 diploma from the Negoventis – CCI France network, recognized by the French government (Ministry of Labor, Employment and Vocational Training) and registered with the RNCP – N°36368.

This program prepares students for positions as international business development managers, particularly in Asian markets (Chinese, Korean and Japanese).

In years 4 and 5, the choice of a business specialization in “Digital Marketing”, “Global sourcing”, “Luxury Markets” or “Entrepreneurship” enables students to acquire specific skills in fields and sectors particularly prized by recruiters.

This ISUGA program is offered as an initial training course to anyone with :

  • a BAC+3 diploma
  • a BAC+2 diploma and 2 years’ professional experience in international trade
  • 5 years’ professional experience in international trade.

Please contact us if you have any questions about admissions during the program

MBA Management and international affairs – Focus Asia

This MBA validates both expertise in Asia and business specialization with the major chosen in the 4th year of the ISUGA program: Global sourcing, Webmarketing, Luxury Markets or Entrepreneurship.

Interested in this training course?

Myriam GORIN
02 98 10 16 15
CONTACT-US

Program

The program alternates between courses at the EMBA Business School, stays at partner universities in Asia and internships with companies in France or abroad.

  • courses in management and international trade: international development strategy, business negotiation and partnership relations, commercial strategy, international marketing, international service management, international sales and purchasing, marketing studies and strategies, administrative management of commercial exchanges
  • specialized courses on Asia (languages, cultures, business)
  • in 4th and 5th years, a choice of business specializations: Digital Marketing, Luxury Markets, Purchasing or Entrepreneurship
  • daily Asian language classes taught by native or bilingual teachers in groups of three: Chinese, Korean or Japanese
  • a minimum 4-month internship in France or abroad in 5th year
  • a university stay in Asia in 4th year: China, Taiwan, Korea or Japan

University stay in Asia

In 4th year, students are required to take part in a university stay in Asia, in the country whose language they are learning (China, Taiwan, Japan or Korea). This stay is compulsory and an integral part of the academic program.

This total immersion enables them to develop their linguistic, cultural and intercultural skills, reinforce their adaptability and autonomy, and begin to build a professional network.

In return, the EMBA Business School welcomes students from these partner universities, enabling them to learn from each other in a multicultural environment.

The internship

Year 5 students are required to complete an internship in France or abroad lasting a minimum of 4 months. This internship enables them to put into practice the knowledge they have acquired during their studies and to build their professional project. It complements the technical and practical training provided, and helps students understand the life of a company, its relations with the outside world, its international operations and its internal organization. Internships are accompanied by a graded professional dossier and oral presentation.

 

Business specialization: 4 options in years 4 and 5 (80h/2 years)

Option 1: Digital marketing

  • BtoB and BtoC content marketing
  • Social networks and social selling
  • Inbound marketing
  • SEO
  • CRM and marketing automation
  • E-mailing and online public relations…

Option 2: Purchasing

  • Network and supplier management
  • Prospecting and negotiation techniques
  • Innovation and trade intelligence
  • Specificities of purchasing in Asia

Option 3: Luxury markets

  • Global luxury market
  • Sector-based approach: ready-to-wear, leather goods, jewelry and watches, perfumes, cosmetics, wines and spirits, hotels…
  • Importance of Asia
  • Marketing strategy…

Option 4: Entrepreneurship

  • Entrepreneurial approach to setting up, taking over and developing a business
  • Evaluation of a business and its potential
  • Analysis and identification of new prospects
  • Entrepreneurial posture

Professions

Companies entrust the success of their international development to an International Business Development Director.

As international growth becomes more complex, so do the responsibilities of the International Business Development Manager: takeover of a local company, integration of an upstream or downstream phase of the manufacturing chain, widespread use of e-commerce, development of joint ventures between companies of different nationalities, outsourcing of all or part of the production process, etc.

He or she is likely to occupy the following positions

  • International Import/Export Manager
  • Export Director
  • Export zone manager
  • International Director
  • Purchasing manager
  • Marketing Director
  • Company director

A minimum of 3 years’ experience is required before moving up to management positions.

At the beginning of your career, you may find yourself in one of the following positions: Export Sales Manager, Import Sales Manager, Export Area Manager, International Trade Negotiator, Sales Manager, Product Manager, International Buyer, Product Manager.

Partners

The universities
Since its creation, the school has developed numerous partnerships with Asian universities. These academic partnerships demonstrate the school’s international recognition.
They enable us to:

  • International lecturers and specialists in Europe and Asia,
  • Asian professors teaching the language and culture of China, Korea and Japan,
  • Organize university exchanges
  • Train international students.

In 2009, the EMBA Business School relocated its Bachelor’s program to Douala, within the Institut Universitaire de la Côte. Cameroonian students can now join EMBA Business School for the 4th and 5th years of the ISUGA program.

The corporate world

The business world is closely involved with ISUGA training throughout the curriculum. Indeed, partnerships can take several forms:

  • Teaching,
  • Continuing education,
  • Expertise and Consulting,
  • Conferences,
  • Internships,
  • Corporate missions.

Companies: Armor Lux, AM2C, Beaumanoir, Crédit Agricole, Cuisines Plus, Filet Bleu, Makurazaki, Olmix, PDM Industries, Polaris, Richemont, Royer, SDV, Vivarte, Dior, Balenciaga, L’Oréal, Yves Saint Laurent, Les Georgettes, Eureden…

Institutional support

Local, departmental and regional institutions have supported the EMBA Business School since its creation, in its projects, its development and its desire to meet the expectations of the international business market.
These partnerships enable the School to improve its performance and provide students with better working conditions, access to scholarships and information on international business

Admission

Recruitment is based on an application and an entrance exam including the following tests, which take place on the EMBA Business School campus or by videoconference for candidates living abroad.

English tests (oral and written)
Written general culture test on Asia
Motivational interview
Applications and supporting documents must be returned at least 2 weeks before the date of the competition. Several sessions are organized from February to May.

CANDIDATURE | Join us!
Download the ISUGA 2025 brochure
Consult the ISUGA application form and admission dates for the 2025 academic year

Practical information

Tuition fees – Year 2025
The school certifies a firm, non-revisable tuition fee for all registrations with a commitment to the duration of the diploma concerned within the ISUGA* program.

  • 4th year 6590 euros
  • 5th year 7390 euros

Tuition fees for partner universities or schools are included in the registration fees paid to EMBA Business School ** Transportation and living expenses are the responsibility of the student.

Scholarships
EMBA Business School is not authorized to award scholarships.

Accommodation
The OPAC de Quimper-Cornouaille has 3 student residences in Quimper, including one on the EMBA Business School main campus. The rental of these studios is managed by this organization; students benefit from the housing allowance (APL) from the Caisse d’allocations familiales. For further information: www.opac-cornouaille.fr

Catering
EMBA Business School students can have lunch at the UBO – Université de Bretagne Occidentale university restaurant, located opposite the school. The restaurant is not open in the evening.

 

* For parallel admissions, specific pricing conditions in the case of repeat admissions and further details, please refer to the General Terms and Conditions (GTC) available at
www.emba-bs.com
** Adapted programs may be offered to students by certain partner universities and their language study centers, at an additional cost. In such cases, students will be informed of these before their placement is confirmed.

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étudiants en école de commerce Asie Europe

groupe d'étudiants asiatiques en amphithéâtre

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amphithéâtre de l'école de commerce de Bretagne - EMBA

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Euijin
Korean student

“With the help of the teachers and the French students, I soon began to enjoy my stay. Some of my French friends had already been to Korea to study in Seoul or Busan, and therefore, were able to understand our culture.”

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Sunita
Nepalese student

“Thanks to the teachers being with us every step of the way, the quality of the courses, the enthusiasm of the students and the help of the support team, I was able to study in comfortable conditions.”

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Vincent NÉLIAS
President of SWAROVSKI Japan

“I belonged to ISUGA’s first class and, thanks to the innovative and specific curriculum of this school, I was trained and made aware of the Asian trading ways, and more specifically, of those in Japan.”